2024 Ford F-150® Platinum Plus pickup in Rapid Red pulling a boat near a lake

F-150® Pickup 2024

As Shown $82,995*
2024 Ford F-150® Platinum shown in Rapid Red.

2024 Ford F-150® pickup Pro-Access Tailgate open with gear in the truck bed

Pro-Access Tailgate

Smartly engineered tailgate design puts you up close to the bed so retrieving items is a little easier. Even when hooked to a trailer, the driver-side approach swing-out door allows you to easily gain access.*

Pre-production computer-generated model shown. Available starting spring 2024.

Person using a TIG welder that's plugged into the Pro Power Onboard feature located in the truck bed

Pro Power Onboard

Perfect for on the job or tailgating. Equipped with multiple outlets, you’ll always have electrical power on hand to run a TIG welder, air compressor — or TV.*

*See Owner’s Manual for important operating instructions.

Driver's perspective looking at the Head-Up Display image projected onto the windshield

Towing Technology

Smart technology that helps make doing things go smooth. Now hitch up, back up and tow with confidence.

Close-up of the 12-inch LCD touchscreen display highlighting the Smart Hitch feature

Head-Up Display

Real-time driving information projected onto the windshield. So your eyes don't leave the road.*

*Don’t Drive while Distracted. See Owner’s Manual for details and system limitations.

Driver's perspective of the Head-Up Display projected on to the windshield viewing the Ford BlueCruise screen

Hands-Free Highway Driving

Experience the freedom of being able to let go with Ford BlueCruise Hands-Free Highway Driving.

BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See your dealer to confirm BlueCruise Connected Service plan options for your vehicle. Owners, see the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.

Close-up of the front of a 2024 Ford F-150® King Ranch® pickup

FAQs

What is the max towing capacity?

The available max tow weight rating for F-150® pickups varies depending on model and engine size. The highest max towing capacity is 13,500 lbs.*

*When properly equipped. Max towing on F-150 SuperCab 8' box and SuperCrew 4x2 with available 3.5L EcoBoost,TM Max Trailer Tow Pkg. Not shown. F-150 King Ranch SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

How much is the max payload weight capacity?

The available max payload rating for F-150® trucks is 2,445 lbs.*

*When properly equipped. Max towing on F-150® SuperCab 8' box and SuperCrew 4x2 with available 3.5L EcoBoost,TM Max Trailer Tow Pkg. Not shown. F-150 King Ranch SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

What engines are in the 2024 F-150® pickup?

  • 2.7L EcoBoost® V6
  • 3.5L EcoBoost® V6
  • 5.0L Ti-VCT V8 Engine
  • 3.5L Powerboost Full Hybrid V6
  • 3.5L Twin-Turbo High Output EcoBoost® V6 (Raptor® only)
  • 5.2L Supercharged V8 (Raptor R® only)

Engine availability varies depending on model.

Which F-150® trucks offer an onboard generator?

Pro Power Onboard is available on XLT and higher models.*

*Max kW ratings vary depending on model.
See Owner's Manual for important operating instructions.

Is there an F-150® hybrid option?

Yes. A 430 horsepower/570 lb.-ft. of torque* 3.5L PowerBoost™ Full Hybrid V6 engine is available on F-150® XLT, LARIAT,® King Ranch® and Platinum models. Plus, Pro Power Onboard come standard on all hybrid models.

*Calculated via combined performance of the engine and electric motor(s) with peak battery power. The calculations utilize SAE J1349® engine results and Ford electric motor dyno testing. Your results may vary.

* Current price for “as shown” vehicle excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Does not include A, Z, or X Plan price.

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1135 South Water Street
Wilmington, IL 60481

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